Forbes Africa and Urban music channel, Channel O recently collaborated together to produce a list of the 10 most “Bankable” artiste in Africa. Forbes Africa and Channel O considered the brand value of urban artists who are active on the continent. Music sales, performance price tags, social media influence, music awards won and performances during 2012 were each given weightings of either 15-25%. The top 10 were determined by factors such as other business ventures and current endorsement deals.
Haven Homes ambassador, 2face Idibia was listed at #6 and Haven Homes was mentioned by Forbes as one of the key companies 2face Idibia is currently associated with that has made the music legend more “bankable”.
Watch the Forbes Africa/Channel O feature of 2face Idibia below